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As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public.The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are vitally important...

While search engine advertising has been a great advertising medium for businesses capable of or interested in advertising their services and products to a national or global audience, the effectiveness of the sort of advertising was limited for businesses interested in advertising to a local market until very recently...

Search engine optimization (SEO) is a long and complex process that can be highly rewarding if done properly.Search engine optimization isn't a waste of time, but can be if your site does not appeal to visitors or function properly.Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and simple to use navigation...

Many search engine optimization companies will sell you a search engine optimization package that addresses a number of the significant facets of search engine optimization.These aspects include, but aren't limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and such...

A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs.There are four basic types of search engines:Automatic: These search engines are based on information that's collected, sorted and analyzed by software programs, commonly called"robots","spiders", or"crawlers"...