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If you're the type of online self publisher who winces whenever they come across what SEO or PPC, here's some news to really get your blood boiling with excitement.You can ignore SEO, it is possible to ignore spending valuable dollars for PPC (pay-per-click) traffic and you will also ignore other success basics like building an opt-in email list but still become an extremely successful online self publisher...

It was that Google's search results were far superior to any other search engine online.With a rise in technology by Google's closest rival Msn, it is becoming harder and harder to actually sort through and say that one is better.Bearing this in mind I would suggest using all the main search engines to determine which one yields what you are searching for.I've found a search engine that I use all the time, and yields what I am searching for will be completely different for someone else trying to find exactly the same thing...